It may have taken them twelve years to make, but it appears that Activision Blizzard have hit the jackpot with Diablo III. According to the company, the long-anticipated game shattered release day records for PC sales, with more than 3.5 million copies sold within the first 24 hours. That totals to roughly $210 million in revenue, but that’s not the end of the story.
Including players that got the game as a tie-in for purchasing a World of Warcraft annual pass, the number of players jumps to 4.7 million worldwide on the first day. Continuing on, Diablo III has sold more than 6.3 million copies in its first week, bringing revenues to an absolutely staggering $378 million.
With numbers like these hammering their servers, it’s no wonder that Blizzard has been struggling with connection issues. Mike Morhaime, Blizzard’s founder and CEO, had this to say about the game’s first week: “Regarding today’s announcement, we recognize that setting a new launch record is a big achievement. However, we’re especially proud of the gameplay feedback we’ve received from players worldwide. We’re pleased that Diablo III has lived up to players’ high expectations, and we’re looking forward to welcoming more players into Sanctuary in the days ahead.”
The full press release can be read here: http://us.blizzard.com/en-us/company/press/pressreleases.html?id=5967868
No comments:
Post a Comment